Since the earliest days of search engines and search engine optimization one thing has never changed… “Content is King”. Search engines like Google are looking to serve up the most accurate results to those who use their search engines. Their algorithms are working continuously to determine which websites, in each given market are the authorities for their subject matter.
It should be no surprise when you do a medical search that the Mayo clinic is often found at the very top of search results. Perhaps you’ve heard of the Mayo Clinic? Located in Minnesota, the mayo clinic has been amongst the top hospitals treating difficult cases with innovative treatment methods for the last 20 years. Their website is a wealth of information about many areas concerning human health.
What you ask does the mayo clinic have to do with my business? Every successful internet marketing endeavor begins with a strong foundation, a search engine optimized website containing market specific, written content. Content specifically developed to answer the questions that may be asked of the search engines. Content related to their area of expertise.
In order for the search engines to return your website near the top for any given search your website must contain information relevant to that search. For example suppose you run an orchard that grows oranges. On any given day those in search of fresh apples may arrive at Google and type “apple orchard” into the search box. Considering that your business is an orchard, you may expect it to turn up near the top? Considering your website doesn’t mention anything about apples while many other websites do, you shouldn’t be surprised that your website turns up one page 2, or even further down in the search results.
Since the Google algorithm update known as Panda which began back in February of 2011 unique and fresh website content has become more important than ever. One of the main objectives of the Panda update was to prevent what had become known as “content farmers” from ranking near the top of Google. Many companies had gone into the business of writing content exclusively to rank on Google, in markets where they had no business. Their business model was to reap the benefits of collecting advertising dollars from Google when visitors arrived on their web sites and clicked on ads provided by Google and others. With its new algorithm Google is better equipped to determine which websites are true authorities on any given subject matter and which were just being created to profit from ads.