Posted on 6th September 2013 by in Search Engine Optimization, Social Media Marketing

What is SoLoMo?

Internet Marketing folks have their own language at which outsiders may look in dismay while listening to a couple of internet nerds chatting about their daily activities at the water cooler. Starting with acronyms like SEO, SEM & SMO they look and sound Greek to those uninitiated in the ways of online marketing. One of the more recent additions to our professional lingo is SoLoMo, a simple word comprised from the first two letters of the words Social (So), local (Lo) and mobile (Mo). It is a simple way to say what you should be doing if you want to compete on Google today. Your internet marketing efforts need to involve:

  1. Social – Engaging social media participation that captures and holds your prospective clients attention.
  2. Local – Exposure in local media outlets. Including optimized listings on at minimum the most important sites.
  3. Mobile – Mobile ready website prepared to automatically accommodate the many screen sizes a website will encounter including PCs, PADs and Smart phones all with varying screen sizes.

A recent infographic published by Monetate clearly states the facts

Social – 80% of Smart phone owners access social outlets form their phones.

Local – While 94% of Smart Phone searches involved a local element, 74% of ended with the initiation of a phone call.

Mobile – And 54% of Smart Phone owners use their device while shopping in stores, yet 44% of retailers websites are not mobile friendly.

What’s your take on SoLoMo? Are you taking actions to capture our ever mobile marketplace? Is your website ready?

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