In an article published today on Web Pro News you can see a list of the years top losers in terms of Google search referrals. The story starts by reiterating info about the decimation of a whole class of websites, those specialized in posting song lyrics. A look down through the list will grab your attention when you see sites like NBCnews.com down 39% and discovery.com down 59% and ask.com down 30%.
The reason for these huge drops is born on the shoulders of Google Answers which attempts to answer questions posted in search directly at the top of the search results. If Google answers is successful you no longer need to visit the source website.
We’ve known for years the power that Google holds, let’s hope this is not a sign of things to come.