Posted on 10th September 2015 by in Uncategorized

Great article today in the newsletter written by Kelsy Libert. If you consider MOZ amongst the authorities on Inbound Marketing this study is a must read!

Here are just a few of the golden nuggets I culled from reading the results of this survey of 1,000.

  • “Most likely to have a positive influence on buying decisions: Customer reviews, search, online articles, traditional advertising, and direct mail”
  • “More than 88% use online search to seek out more information about a company, and greater than 93% had done so within a week’s time.”
  • “A whopping 93.2% – almost the entire survey sample – used online search to find information about a company or product within the last week. Also within a week’s time:”
  • “About 85% are positively influenced by customer reviews. 45% are significantly more likely and 40% are slightly more likely to buy something they hear about via customer reviews.”

Click the link below to read the entire article.

Source: Consumer Survey Reveals the Efficacy of Inbound vs. Outbound – Moz

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