Interesting to see that despite hype in all directions from various factions in the internet marketing industry, Facebook is head and shoulders above the rest when it comes to actually referring visitors to your website. The Shareaholic generated graphic above (shared today by SitePro News staff writer W. Brice McVicar.) shows Facebook referring 3x nearest competitor Pinterest and 18x more than Twitter.
While YouTube may be the king of video hosting sites, few if any users actually leave YouTube and visit the source site.
This statistical evidence demonstrates why your video should be published and played only on your own site and shared to Facebook to have the highest potential impact on your website traffic.
I wouldn’t want this data to discourage you from participating in any relevant channel, just to guide you wear your emphasis should be placed for the moment.