A few weeks back we learned that we needed to produce a commercial for the Motor Mania TV broadcast of the One Sky Door Wars race October 5-7 that we were sponsoring. We wrote the copy and produced the animation post haste (start to finish in less than 7 days) in order to submit it prior to the broadcast.
With the race now in the books and with a little breathing room, we have refined the commercial into a final version that we’ll use here forward. Hope you like it!
While I hope to see you all at Maple Grove Raceway this weekend if you can’t make it Motor Mania TV is the next best thing to being there. Just surf on over to the One Sky Media page on their website to play the live feed all weekend long.
Amazon the Internet giant that has reached into your living room to sell you everything from soup to nuts may be headed to your neighborhood with a physical bricks and mortar presence. Can they compete with mom and pop stores? With Walmart? what do you think!
If you have a car you’ve probably made the experience of taking your car for service and finding out that it needs a new muffler bearing, fan blade or some other repair you had not anticipated, were not familiar with and had no idea what caused the failure. Well your website is no different., maybe even worse. You see the technology that creates the internet is changing at a fever pitch in the few years it has existed and with the advent of the Iphone back in 2009, came the need for Apple bearings. What is an Apple bearing you ask? An Apple bearing facilitates an easy smooth user experience for your website visitors when they arrive using one of the many mobile device used to access the internet today.
Did you know that 49% of Facebook visitors access their accounts from mobile devices? That 29% of all internet traffic is generated from mobile devices. How many of your website visitors arrive using a mobile device? If your website is more then 2 years old it no doubt was not fitted with Apple bearings when built. This because it was not the method of choice for building websites at that time. It may have a mobile component but no Apple bearings!
OK, there really is no such thing as an Apple bearing. What makes today’s best websites operate smoothly across all platforms is responsive website design . Visit the page and learn the details. Virtually every site we built in 2013 was responsive to mobile devices and it really makes a difference in how well your website works for your visitors and more importantly how it works for you converting mobile visitors into real live customers.
Speak with your webmaster today about upgrading your website to be responsive to mobile devices or give us a call at 717-569-2484 to learn more.
The wheel in the sky keeps on turning… all the while Google continues to circle their wagons, tightening the noose on the precious marketing spending of corporate America. Considering Google is constantly tweaking their algorithm, one aspect has, and will most likely remain the same: the dependence on human involvement to validate websites and their content. This involvement insures the quality of the top ranked sites in search results. The foundation of Google’s better search results lies in the human factor: links. Links which are placed manually by website owners, editors and webmasters, linking one website to another. The premise was and remains, that if you could be bothered to place a link, there must be value at the links destination. So Google measured each website’s link popularity (total inbound link quantity) and ranked websites accordingly. There was a time when the website with the most links equaled top rankings for the sites relevant market phrases. Those days passed, and Google next factored in elements of relevance of the originating website and anchor text of the link itself as a guide to better search results. This worked exceptionally well until unscrupulous webmasters began gaming the system and building links at an astronomical pace to push low quality websites, with not so relevant content to the top results. Enter Google’s Penguin update which, among other things, changed the valuation of links to websites.
Any search engine optimizer practicing for more than a decade will remember the high value once placed on being listed in DMOZ and Yahoo’s directories. A listing in both would fuel almost any website to higher rankings. What these two directories shared in common was that they were administered by humans; no automated computer placements here. Every website listed was manually reviewed by site editors who guaranteed the quality and relevance of each listing. Google even added DMOZ (for a period) as its own manual directory. Years have passed and times have changed. DMOZ has been withering on the vine for the better part of a decade. Yahoo, which was once a free submission, then became a $299 annual subscription, paid in advance with no guarantee of getting listed. This all seems but a distant memory. Today some still extol the value of listings in these two mega directories, but their heyday has certainly passed.
What does this have to do with rankings and Google and the fore-mentioned wheel, you ask? Well, the void once filled by links and directories in the human factor portion of search engines algorithms has been nicely filled by social media. Today search engines’ need for real live editors is being filled by the many facets of social media like mentions, likes, shares, connections, checkins and reviews. If there is social buzz then there must be merit, credibility and interest in a given subject. Measured properly and factored in correctly, social media’s impact on the rankings of websites has major impact. The impact is not only as high listings of relevant posts in search results, but also power to websites linked to, and mentioned in the wave of social chatter, simply deciphered by an algorithm.
Authorship and author rank are two more efforts to bring the human element back to search rankings. Google wants you to put a name and face to your content by linking your website to your Google plus account. “Why”, you ask? Because any self respecting person willing to show his face with his website listings in Google’s search results, wouldn’t publish spam, of course. In a recent video Matt Cutts, head of Google Spam team, noted that they are getting better at detecting who is the authority behind each website for each given subject, and then attempting to rank their sites more highly.
So long as Google is an automated computerized service, spammers will be exploiting the latest holes exposed in their algorithm, and Google will be looking for new methods that bring a human component into their rankings. Human validation will continue to impact search rankings. Participants on social channels may not be in the buying mode while perusing their daily feed; however, their social activities can impact a company’s website and post rankings in search engine results. They will then be positioned for the moment humans are ready to spend.
By John Oppenheimer
Where once links stood as the lone vote of confidence as to whether a website was of quality and merited high rankings, today that stage is shared with social shares, local citations, revues et al. Small business owners work to have their clients far and wide write glowing reviews around the vast assortment of internet sites accepting reviews, in the hope of bringing more bodies through their doors. More dollars into their coffers. As quickly as a glowing review may drive business in your direction a bad review can stop it cold. How can we trust that the reviews are real and honest and not some effort by our competitors to grab market share? Here is an interesting read on the subject from Web Pro News.
The question many are asking will Yelp and other review channels be relevant once Google is done rolling out their feature filled platform right in their search results? Done a search for “tacos in Lancaster PA” lately? ¾ of the above scroll results are all Google. Try “NY Hotel”. 100% Google above the fold. Will we not need to visit any websites in the future to get our information? Will Google’s knowledge graph supply all of the relevant facts to answer our questions right on the search results page, without the need to click through and visit the source website?
Share your thoughts on this matter, how do you see this impacting your businesses in the future?
When one of the pillars of the SEO community drops SEO form their name if you hadn’t already seen the handwriting on the wall it should now be ringing in your ears. Rand goes into a series of reasons why they’re re-branding as MOZ but I have believe the primary reason is the sullied reputation that black hat and inexperienced SEO practitioners worldwide and here in Lancaster, PA have brought to the name of search engine optimization and the acronym SEO.
I remember clearly the day back in 2005 when my mother phoned me to say there was an article in Newsweek magazine about SEO. I eagerly acquired a copy and read about Rand Fishkin and his upstart search engine optimization firm out on the west coast. There along with a short story was a photo of young Rand wearing his trademark yellow track shoes. With the notoriety from that article and his own smarts, Rand built his company from a few employees at that time to more than 130 today. It’s almost 4 years now since they exited the SEO provider/consulting market place and carried on as a software concern publishing SEO and relevant marketing information and supplying SEO tools from the then re-branded SEOMOZ.org domain.
Is SEO dead? When someone as prominent in our industry drops the SEO acronym from his company name you might think so. However I think not, SEO has just grown beyond what was once a relatively narrow practice of on and off site activities to encompass elements that did not exist in the early days of the internet. Today SEO lives on strongly albeit tarnished by many bad actors and fly by night firms. SEO encompasses all aspects of online marketing including social media marketing, Pay Per Click management, content marketing, email marketing and beyond. SEO has just flowered into a much broader set of services.
Thankfully here at 1 Sky Media we never fancied ourselves solely as SEO’s. We’ve understood for years that SEO is a full set of services and never wanted to include the acronym as part of our name despite the small boost the inclusion might have had for exact match rankings. Perhaps with Rand (who is a solid white hat SEO) leaving behind the SEO portion of his company name, future clients may better except that SEO is not a small, narrow set of tasks to be performed. They may know better than to be swindled by the latest schemer that contacts them. They may understand the experience and labor required to build truly successful web campaigns.
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