A few weeks back we learned that we needed to produce a commercial for the Motor Mania TV broadcast of the One Sky Door Wars race October 5-7 that we were sponsoring. We wrote the copy and produced the animation post haste (start to finish in less than 7 days) in order to submit it prior to the broadcast.
With the race now in the books and with a little breathing room, we have refined the commercial into a final version that we’ll use here forward. Hope you like it!
We just delivered our commercial which will play during intermissions on the Motor Mania TV broadcast of One Sky Media Door Wars October 5th, 6th & 7th. Check it out below!
Call us at 717.569.2484 or see us at the race to discuss your internet marketing needs.
We’ve launched another new website for local startup Competitivesuspension.com. We custom-designed a unique WordPress website that is mobile responsive & simply presents their three offerings: drag racing shock absorber rebuilding and repair services, new shock absorber sales and consultations.
Shane Sweigart, a partner in Competitive Suspension Solutions, knew they needed to present themselves in the most professional manner possible to capture the maximum number of clients via the Internet. I want to thank Shane for trusting our team to help bring his vision to fruition.
We’re very proud to report that this site generated its very first lead during its first full day as a live website!
Whether you’re an early adopter of the internet and have had your website for a long time or only been involved for a few years, you most likely have noticed the tightening grasp of Google’s algorithm around search results for almost every search.
In the beginning search was all organic. Everything that Google returned for a search was what is commonly referred to as the FREE results. Of course in the beginning Google didn’t make any money. In October of 2003 Google launched what became their very successful AdWords platform. Now Searchers had to jump over the hurdle of the ads to arrive at the FREE organic results.
2005 Google merges their Google Maps program with their local business program. They begin to show local listings in a different format that contains more information than just a link to the actual businesses websites. Name, address, phone, number, reviews and a map. All neatly displayed. No need to visit the website and have to hunt for any of this information which may be all many searchers need. Some websites lost traffic, if not sales.
In 2012 Google launched their Carousel feature returning images representing local businesses for some searches in a horizontal bar at the top of their results. This feature provides a visual interactive user experience users. Potentially beneficial to the searcher, perhaps not so much for the businesses.
What all of these new features have in common is content. Content directly on Google search results pages (SERPs). Content that keeps searchers on Google for a longer period of time. The longer a Searcher is on Google, the more likely they are to click on one of Google’s ads and voila, Google generates income.
You may have noticed when using voice search from cellular devices that Google will often reply with an audio response. Very convenient, not to mention much safer if you can just say “OK Google” “Make my search” and Google will respond with out you ever having to take your eyes off of what you’re doing to look at your screen. Not so convenient for the organic search results.
This week on Moz.om, Dr. J Myers published the article “Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming”. The article details what is likely the next step in Google advancing their search platform. if or rather when the day comes that this new feature is implemented across all searches it will be a dark day for organic search results and many small businesses.
This doesn’t mean that you shouldn’t maximize the effort in trying to get the best rankings and generating the most traffic to your website. It does however bring to mind the saying “the best consumer is an informed consumer”. Want to learn more about how One Sky Media can help you generate more traffic to your website? Please contact us.
Has your business been disrupted by your competitors or perhaps Google?
Disruption is the word of the day. Apple essentially turned the music industry upside down and shook it to make sure it didn’t leave anything of great value behind. Amazon and other online companies have disrupted most retail bricks and mortar ventures. Uber disrupted taxi services. Craigslist your newspaper want ads and the list goes on and on.
If your business has yet to feel a shake-up by an industry disruptor or Google algorithm update consider yourself fortunate. If your SMB has a productive website, your traffic has a value and your competition and Google want their pieces of your pie. Google has grown from a company with no source of revenue in the late 90s to grossing over 100 billion dollars in 2017. They’ve done this by selling advertising. Their AdWords platform is hugely profitable. Anyone who has followed Google closely since their inception 20 years ago has seen Google closing the circle and according to this recent article on MOZ – Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards? slowly shutting down the flow of outbound visitor traffic. In addition to the fight to outdo your competitors for top spots in Googles organic search results, today your main competitor may well be Google itself. Continuing in their efforts to effortlessly answer their searchers’ questions, many of their improvements in recent years have been crafted to keep searchers on Google properties where they have a greater potential of clicking on a Google revenue-generating ad. You may have already felt these changes in the way of reduced website traffic. Fewer visitors to your online presence that may have impacted website generated sales.
Don’t take this to mean that organic search is dead, far from it. Just a wakeup call to the reality that surrounds us as we traverse the modern digital landscape. As the fight for visitors attention heightens we all need to maximize our efforts to stand head and shoulders above our competitors and grab the largest piece of the online market possible. If there ever was a free ride in the internet marketing world, it left the station years ago!
New clients interested in sharing in the workload of SEO and saving some monthly expenses often ask to write their own SEO content. Inevitably the question “How do I write content for SEO” is fielded. This recent whiteboard Friday presented by Rand Fishkin, founder of MOZ gives a great history and his take on how to write content for SEO in 2108. Current writing techniques start around the 4 minute mark.
Rand Fishkin is well known in SEO circles and was interviewed back in 2005 for a Newsweek article on the then-new subject and burgeoning industry of search engine optimization.
Stay tuned to see this beautiful site in development.
We’ve been telling our clients for years how important page load speed is. Years ago a study stated that you have 4 seconds to show a visitor what your website is about or they will more than likely use the back button on their browser to find an alternate source to supply their needs. Some get it, others prefer to have a twenty image slide show without regard for their website visitors time or bandwidth.
Perhaps your website is slow and you don’t even know it! Once you load your website on to your device it stores itself in your local machines cache, speeding up successive visits. We recently had an inbound SEO client whose site took 17 seconds to load. I personally had never witnessed one this slow. Websites that never loaded yes but never one that successfully loaded so slowly. I had to double check the speed from several sources to confirm that it was I was seeing was really a problem and it was. Still the client was unaware!
The bar has now been raised, or seconds lowered is it where to 3 seconds. See this great article and infographic by KISS Metrics using the link below.
Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages.
Today’s article in Site Pro News reports on ( EU Charges Google With Breaching Anti-Trust Law) Google’s ongoing legal woes in Europe. In short the EU accuses Google of hampering “consumer choice” and hence innovation by limiting the exposure to competitive businesses by favoring it’s own advertisers…
This is the same Google we use here in the US and I imagine the same favoritism the EU is concerned about also impacts US consumers. What do you think is Google negatively impacting innovation and competition?
Google, often mysterious about how their search engine works, making changes behind the scenes, without even a whisper. So much out of character, Google for some months has been emailing website owners informing them that their websites are not mobile ready and that they can expect poor mobile search results going forward, unless the situation is fixed. Well now they’ve even published the date. On April 21st 2015 their new algorithm, promoting mobile ready sites, while demoting those that are not, will swing into operation.
If your site is not currently mobile responsive you have less than 2 months to make the changes needed to preserve and potentially grow your share of mobile search referrals from Google. Need help? Contact us using this link or call 717-569-2484 for a free proposal to make your site mobile responsive.
- New Auto Repair Website Launched!
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- Hot Off The Presses – New Accounting Website for Longtime Client
- Commercial for Immediate Release
- Beautiful New Site as we Approach our 10th Anniversary Working Together!
- JUST LAUNCHED – New Mid Atlantic .90 Association Racing website design!