Many website designers shy away from building serious restaurant websites! They may do a simple website with an online menu, not much more. In today’s Internet to make a successful restaurant website, the website must be fully integrated with social media outlets like Yelp, Foursquare, Grub Hub and many more.
To be truly productive today’s restaurant websites must facilitate online ordering. Newcomers to online restaurant ordering may say the cost is too high. The reality is that when labor is factored in online ordering actually saves the restaurant, all the cost of labor involved in taking and charging each order. Once setup online ordering is labor free! Simply receive the order by fax, email or through your POS and deliver it. You'll likely realize higher sales at a lower cost.
There are other factors that serve to reduce the overall cost, eliminate and actually move your online ordering profitability into the black. Online orders are consistently higher than in store orders. You can promote specials directly through your online ordering system, even specials only offered to online orders. With your social media integrated website you'll be able to keep customers returning time and time again. Simply post a special on any of your social media channels and provide a link to your online ordering menu and presto, you've got sales. Repeat sales!
Some features of your online ordering system will really make life easier for your busy customers. Part of the reason you don’t see all of your customers more frequently over the lunch hour is time. It’s your busiest hour(s) of mid day, typically you've a line of hungry folks waiting to order, most of which only have an hour or less including to/from travel time form their place of business. With online ordering, no more waiting in line to order their dine in or carryout orders. Just arrive and pick up or dine in! Their order was already completed, billed and made before their arrival. Keep your dining room full and carryout flowing.
For customers who take orders for their office staff, your online ordering system will save them from having to run around the office taking individual orders. No collecting money and giving change either. All they have to do is visit your websites online ordering system and request a group order. Customers can even chat online with their group and share their favorite food choices all while placing their orders using your online menu. Group orders can be billed all to one account or split with each individual paying just for their order and even include tips! How much with this increase your carryout business, your lunch time catering orders?
Restaurant owners are experienced with the restaurant business. Putting together great menus, creating an appropriate atmosphere in their store, working with the restaurant staff and putting smiles on their customers faces. However when it comes to deciding what to do about their website they’re extremely susceptible to being taken advantage of by the many internet marketing companies that are solely interested in closing the sale and billing their project. Most have little interest in putting together a project that will maximize the restaurateurs’ return on investment for years to come.
Here at 1 Sky Media we've done the research for you. We can recommend what the best solutions are and we can guide you into a website that will produce for you for years and years to come.
Online ordering for restaurants, should you build and host your own system or use one of the many online ordering services?
You'll have your own website but what about the online ordering functionality? Do you build your own or subscribe to a service?
If you just have to have your own customizable online system here are a few starting points:
There are a number of plugins for Word Press for restaurant websites and even setup online ordering if want you try to build your own system here.
There are many suppliers of ordering online as a service. We've investigated all of them from the oldest to the newest; the most expensive to those that are dirt cheap. What we found is:
Olo.com works with chains of thirty restaurants or more.
OnoSys.com works only with chains.
Micros.com built Friendly's online ordering system.
Grubhub.com primarily a food portal, they include online ordering.
Of all we looked at Zuppler Works appears to be the most modern design, feature rich functionality, ease of integration and color matching with your website, they also offer competitive pricing Zuppler Works.
We're available to make your restaurants website the best it can be be so give us a call 717-569-2484.Contact Us
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Owner, Medtrition Inc., Lancaster, PA
Senior Sales Associate, Wave One Sports
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