In 2004, Pittsburgh, PA's top bankruptcy attorney is ready to go online. One Sky Media is awarded the contract to build and provide ongoing search engine optimization for the new website. A semi custom design, starting from an existing website template is chosen to maximize value. The the color scheme, header graphics design and photos are all customized making it one of a kind. Once the website is live an ongoing link popularity campaign was initiated. In a few months the site ranked at the top of Google's search results for phrases related to bankruptcy and the geo targets selected by the law firm.
In 2007 a WordPress blog was added to facilitate conveniently posting the news the attorney is compelled to write from time to time.
2008, the entire website is rebuilt. A custom design is made to take advantage of web browser rendering improvements made over the previous 4 years. The new custom design is coded using XHTML and off page CSS to replace the table built, inline styled, semi custom template originally used in 2004. This new method of designing web pages makes the site more accessible to anyone browsing the website with non traditional website browsers. It also reduces the size of each web page by eliminating all of the code required for the table based design making it more user friendly and search engine potent. A matching custom WordPress theme was also developed making visitors transition from law firm website to law firm blog transparent.
2012 a restructuring of this law firm’s website is carried out. For the previous four years the site was focused primarily on bankruptcy law and ranked highly on Google for the related search phrases. Due to a downturn n the number of bankruptcy filings in part attributable to the tight lending regulations in more recent years, the sites navigation has been rearranged to promote a more general practice law firm website. At the same time the site was appearance was freshened and the attorney’s photo is now featured on the home page.
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