Target Market Analysis for Search Engine Optimization

The first step in Search Engine Optimization is Website and Target Market Analysis. The research done in this step of the SEO process identifies any website deficiencies, competition level for the primary target phrases and the link popularity and SEO status of the most competitive websites in the target market.

Here's what we do in this step of the search engine optimization process:

Examine website to determine suitability of site for SEO.
Research target market to evaluate competition level for first page search results.
Review existing traffic reports, assess current performance.
Identify online competitors.
Setup of Google webmaster tools account. Review reports.
Asses current link popularity.
Create report outlining changes to be made to optimize website and estimate link building efforts as needed.

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