Search Engine Optimization
Research has shown that 50 percent of search engine users don't view more than one page of search engine results! And, only about 20 percent of searchers using the search engines bother to look at page two of the results. Finally, less than ten percent moved on too the third page of results!
What this means is that if searchers can't find your website in the top ten results, for the search terms relevant to your business, services and products - your website won't produce - no matter how attractive your pages may be, or how well written your copy is!
Truth of the mater is that many searchers don't look past the top three results, and some only look at one search result!
Many new to the internet mistakenly assume that once their beautifully designed website is posted they can sit back and watch their internet traffic and internet sales explode. Only after months of waiting, without results, do they realize that they are missing a big piece of the internet puzzle. Search Engine Optimization!
We custom tailor our search engine optimization programs to meet your marketing needs! We focus on the search engine habits of your prospective internet sourced clients. Working with you, throughout the web site design/SEO process, we are able to understand which of our search engine optimization programs will best suit your internet needs and goals.
Our optimization procedures build long term value right in to your web site. Value that you keep after our search engine optimization is done. All of the techniques we use are internal to your website, which means the added value stays with your website after our project is completed.
Oppenheimer Group® has had years of experience ranking websites highly for Lancaster County PA search terms and those for nationwide campaigns. We can provide search engine optimization for your website so it will be found in free searches for your target market, by your prospective clients.
Search engine optimization is the act of tuning web pages to be properly interpreted by the search engines so that they index them properly, and return them for the search phrases relevant to your business. In the beginning of Internet search a keyword meta tag was designed. This was used by the search engines for the sole purposes of helping them determine how to index each website. Today that keyword meta tag is no longer used by the major search engines (Google, Yahoo! and MSN). This is primarily the result of abuse of this meta tag by unscrupulous webmasters who were attempting to have their website returned for searches that were irrelevant to the actual content of their websites. These unscrupulous tactics are what today is commonly referred to as web SPAM.
Today each search engine has its own algorithm (a finite set of well-defined instructions for accomplishing some task) used to evaluate many aspects of every web page on the internet, in order to determine how to index and rank them. There are in excess of 100 different factors upon which a search engine like Google evaluates your website. Among the most important factors are the website architecture, title meta tag, description meta tag, H1, H2, H3 tags, page content, bold text, italic text and website link popularity.
In order for your web pages to be found by your prospective clients they must be correctly indexed. They must rank among the top web sites for each relevant search phrase important to your business. There is not much life for a website that ranks on page two of search results. Page three is infrequently seen by searchers. Simply put, if your website is not properly optimized, it will not generate the traffic needed to succeed!
At Oppenheimer Group® Internet services we have been optimizing and ranking websites highly since 2002. Ask yourself, how did I find this website? Probably through the search engines... just another example of our quality work!
You'll find our rates to optimize your website and build link popularity to be among the lowest available today!
Contact us to discuss search engine optimization, learn more about link popularity and ranking websites highly.
Learn the Three Steps to Success on the Internet!