Great article today in Website magazine by Travis Bliffen: SEO Pricing in 2017: Understanding the Average Cost of SEO Services – ‘Net Features – Website Magazine. Travis gives a detailed explanation of the labor and associated costs involved with the process of delivering SEO service. This is a must read for business owners with the need for internet marketing services.
In the articles summation, Travis mentions “I hope this opens your eyes to the evolving landscape of digital marketing and more importantly, why you should run when you get a cheap offer that seems too good to be true.” This is something I’ve shared with prospective clients for many years. It’s great to see others SEO sharing the same beliefs!
We’ve been telling our clients for years how important page load speed is. Years ago a study stated that you have 4 seconds to show a visitor what your website is about or they will more than likely use the back button on their browser to find an alternate source to supply their needs. Some get it, others prefer to have a twenty image slide show without regard for their website visitors time or bandwidth.
Perhaps your website is slow and you don’t even know it! Once you load your website on to your device it stores itself in your local machines cache, speeding up successive visits. We recently had an inbound SEO client whose site took 17 seconds to load. I personally had never witnessed one this slow. Websites that never loaded yes but never one that successfully loaded so slowly. I had to double check the speed from several sources to confirm that it was I was seeing was really a problem and it was. Still the client was unaware!
The bar has now been raised, or seconds lowered is it where to 3 seconds. See this great article and infographic by KISS Metrics using the link below.
Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages.
Great article in Bloomberg today that explores the seedy underworld of paid traffic companies. Many unknowing businesses are buying referral traffic from just such companies to increase their daily traffic. Turns out most of it, while cheap, isn’t even human. It’s BOT traffic. BOTS commandeer individual PCs using malware and then browse the internet clicking through websites and on ads. Moral of the story: check your traffic logs closely and investigate, you may want to reconsider buying that cheap traffic. As they say “you only get what you pay for!”
Read thw hole story here: http://www.bloomberg.com/features/2015-click-fraud/
Great article today in the MOZ.com newsletter written by Kelsy Libert. If you consider MOZ amongst the authorities on Inbound Marketing this study is a must read!
Here are just a few of the golden nuggets I culled from reading the results of this survey of 1,000.
- “Most likely to have a positive influence on buying decisions: Customer reviews, search, online articles, traditional advertising, and direct mail”
- “More than 88% use online search to seek out more information about a company, and greater than 93% had done so within a week’s time.”
- “A whopping 93.2% – almost the entire survey sample – used online search to find information about a company or product within the last week. Also within a week’s time:”
- “About 85% are positively influenced by customer reviews. 45% are significantly more likely and 40% are slightly more likely to buy something they hear about via customer reviews.”
Click the link below to read the entire article.
I awoke this morning thinking about a discussion I had Friday morning with an agency owner that had proposed us to their client as the best provider, based on not only cost but experience and results. Flash back to Friday morning, where on a call with the agency owner, I was told that the client was second – guessing his recommendation because our own Facebook page only had just over 100 Likes. Apparently they stopped their investigation there. Perhaps they didn’t see the link in my email signature inviting them to view my personal LinkedIn profile, didn’t hear my suggestion at our face-to-face meeting that they review my personal recommendations on LinkedIn where I have more than 500 personal connections and 32 personal recommendations. Inbound emails from and banners on my LinkedIn profile page suggest that I’m a social media All-star!
I guess I should explain why our Facebook page may seem lacking. Yes, Mark Zuckerberg’s Facebook is the big boy in social media. They have the most reach. Facebook has also essentially shut of the exposure that a business can get from their page(s). About two years ago they stopped the natural (read FREE) flow of page posts from all business pages such that no matter how many likes your page had virtually no one would witness the great fresh and relevant stories your company may be posting at an ever rapid speed. Why, you may ask, did they do this? Well it has something to do with what every publicly traded company seeks, the almighty dollar. You see without the natural flow of page views previously gained for FREE, from here forward businesses must pay to have their information shown: even to all of those FAKE likes their inexperienced, money hungry, freshly launched Social Media firm had grabbed for them. Please read that as ADVERTISE.
Personally I’ve been an interested spectator in all things internet since the early days. I’ve watched them come and watched them go. I witnessed the birth and stellar rise of Facebook, and the failure of the ever present Google to catch-up and compete with them on social fronts. Our firm was founded as in internet Marketing firm before social media existed as we know it today. Early sites like Six Degrees, and even My Space years later, weren’t necessarily seen as the place that every company needed to be. It wasn’t until national news programs began to announce “Like us on Facebook” and “Follow us on Twitter” after their nightly news cast (seems like a decade ago, but really only a few years back), boldly displaying Facebook and Twitter logos on everyone’s TV screen. Today those requests are much less frequent, and whatever happened to Brian Williams? Maybe he’s busy conjuring up stories to post on Social instead of invading our living rooms every evening with his fantasies.
Yes social is relevant. Yes social can drive business. But not all social media channels are equal for all businesses. Consumer products should try to penetrate the wall Zuckerberg has built between them and their audience of Likes by paying advertising fees directly to Facebook. That is where their audience lives and breathes. Perhaps Twitter, which is no longer the Wall Street darling it once was and is quickly fading on the numbers that count – new user growth and let’s not forget the revolving door installed on their CEO’s office. Or maybe Instagram. The list goes on. The first step in any social media campaign is understanding a client’s business: their customers and where they live and participate in social media. Our company social media channel is LinkedIn. LinkedIn is where business people go on social media to find new potential suppliers.
So there you have it. Our focus is on LinkedIn, and in a brief one hour meeting about all aspects of internet marketing can you convey the entirety of what an educated client must know to make an informed decision about the future of their business online. Back to the title of this story, this was today’s headline for Site Pro News “Will Businesses Take Facebook’s Bait This Time?” Coincidental?
The factors many forget to consider or never realize as costs while attempting to exploit free social media channels!
Today’s article in Site Pro News reports on ( EU Charges Google With Breaching Anti-Trust Law) Google’s ongoing legal woes in Europe. In short the EU accuses Google of hampering “consumer choice” and hence innovation by limiting the exposure to competitive businesses by favoring it’s own advertisers…
This is the same Google we use here in the US and I imagine the same favoritism the EU is concerned about also impacts US consumers. What do you think is Google negatively impacting innovation and competition?
Google, often mysterious about how their search engine works, making changes behind the scenes, without even a whisper. So much out of character, Google for some months has been emailing website owners informing them that their websites are not mobile ready and that they can expect poor mobile search results going forward, unless the situation is fixed. Well now they’ve even published the date. On April 21st 2015 their new algorithm, promoting mobile ready sites, while demoting those that are not, will swing into operation.
If your site is not currently mobile responsive you have less than 2 months to make the changes needed to preserve and potentially grow your share of mobile search referrals from Google. Need help? Contact us using this link or call 717-569-2484 for a free proposal to make your site mobile responsive.
- SEO Pricing in 2017: Understanding the Average Cost of SEO Services
- Website Page Load Time is Critical to the Success of Your Business
- Is Your Purchased Website Traffic Even Humans?
- MOZ Survey – The relative power of Today’s available Marketing Channels – A must read!
- Even Google needs an SEO!!
- Will Businesses Take Facebook’s Bait This Time?
- A Good Take On… The True Cost of ‘Free’ Social Media
- Monkey See Monkey Do Bing follows Google ranking mobile ready sites higher!
- Is Google Bad For Innovation? For Competition?
- Annually April 15th is a bad day for many, don’t allow Google to make April 21st even worse.