Navigating all of the options offered by the plethora of providers waiting to meet your every internet marketing need often seems like a minefield. Take one wrong step and you may be saddled with a web platform that not only does not provide the simplicity you desire and features you need, worse you can’t find anyone to help you.
Many providers will offer you their latest and greatest, best in class proprietary system that not only supports your website but makes your morning coffee and butters your toast. Once you’ve signed up with them, you find the cream used in your coffee is sour, they have no strawberry jam and worse some important feature you need for your website is not supported by their home brew system. Now you realize you’ve locked yourself into a system you can’t escape. Their proprietary system (supporting your website) is not transportable to another provider. No other webmaster knows a thing about their system and you can’t find anyone who can help you resolve your issues. What are you to do? You have no choice, you’ll have to abandon your website and investment to move to an open source solution supported worldwide!
WordPress is such a platform, supporting more than 20% of all websites worldwide. With thousands of plugins (many free of charge) that add-on functionality that expands the capability of your website at comparatively low cost. And perhaps best of all is the widespread support network. Not happy with your current webmaster? Simply move to another. WordPress is completely transportable from one host to another and virtually every webmaster works with WordPress!
Want to discuss the benefits of working with WordPress, contact us. We’ll guide you safely through the minefield!
Historically I’ve been slow to switch browsers. I held on too long with Internet Explorer before switching to Firefox way back when. Then stood by Firefox to long after Google had pulled their more than 1billion/year sponsorship. It’s been about 5 years since I switched to Chrome and so far there is no looking back.
I guess it would be too much to expect that any browser would dominate close to 100% such that we could see the end of cross browser rendering issues… but I guess we can dream!
Great article today in Website magazine by Travis Bliffen: SEO Pricing in 2017: Understanding the Average Cost of SEO Services – ‘Net Features – Website Magazine. Travis gives a detailed explanation of the labor and associated costs involved with the process of delivering SEO service. This is a must read for business owners with the need for internet marketing services.
In the articles summation, Travis mentions “I hope this opens your eyes to the evolving landscape of digital marketing and more importantly, why you should run when you get a cheap offer that seems too good to be true.” This is something I’ve shared with prospective clients for many years. It’s great to see others SEO sharing the same beliefs!
We’ve been telling our clients for years how important page load speed is. Years ago a study stated that you have 4 seconds to show a visitor what your website is about or they will more than likely use the back button on their browser to find an alternate source to supply their needs. Some get it, others prefer to have a twenty image slide show without regard for their website visitors time or bandwidth.
Perhaps your website is slow and you don’t even know it! Once you load your website on to your device it stores itself in your local machines cache, speeding up successive visits. We recently had an inbound SEO client whose site took 17 seconds to load. I personally had never witnessed one this slow. Websites that never loaded yes but never one that successfully loaded so slowly. I had to double check the speed from several sources to confirm that it was I was seeing was really a problem and it was. Still the client was unaware!
The bar has now been raised, or seconds lowered is it where to 3 seconds. See this great article and infographic by KISS Metrics using the link below.
Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages.
Great article in Bloomberg today that explores the seedy underworld of paid traffic companies. Many unknowing businesses are buying referral traffic from just such companies to increase their daily traffic. Turns out most of it, while cheap, isn’t even human. It’s BOT traffic. BOTS commandeer individual PCs using malware and then browse the internet clicking through websites and on ads. Moral of the story: check your traffic logs closely and investigate, you may want to reconsider buying that cheap traffic. As they say “you only get what you pay for!”
Read thw hole story here: http://www.bloomberg.com/features/2015-click-fraud/
Great article today in the MOZ.com newsletter written by Kelsy Libert. If you consider MOZ amongst the authorities on Inbound Marketing this study is a must read!
Here are just a few of the golden nuggets I culled from reading the results of this survey of 1,000.
- “Most likely to have a positive influence on buying decisions: Customer reviews, search, online articles, traditional advertising, and direct mail”
- “More than 88% use online search to seek out more information about a company, and greater than 93% had done so within a week’s time.”
- “A whopping 93.2% – almost the entire survey sample – used online search to find information about a company or product within the last week. Also within a week’s time:”
- “About 85% are positively influenced by customer reviews. 45% are significantly more likely and 40% are slightly more likely to buy something they hear about via customer reviews.”
Click the link below to read the entire article.
I awoke this morning thinking about a discussion I had Friday morning with an agency owner that had proposed us to their client as the best provider, based on not only cost but experience and results. Flash back to Friday morning, where on a call with the agency owner, I was told that the client was second – guessing his recommendation because our own Facebook page only had just over 100 Likes. Apparently they stopped their investigation there. Perhaps they didn’t see the link in my email signature inviting them to view my personal LinkedIn profile, didn’t hear my suggestion at our face-to-face meeting that they review my personal recommendations on LinkedIn where I have more than 500 personal connections and 32 personal recommendations. Inbound emails from and banners on my LinkedIn profile page suggest that I’m a social media All-star!
I guess I should explain why our Facebook page may seem lacking. Yes, Mark Zuckerberg’s Facebook is the big boy in social media. They have the most reach. Facebook has also essentially shut of the exposure that a business can get from their page(s). About two years ago they stopped the natural (read FREE) flow of page posts from all business pages such that no matter how many likes your page had virtually no one would witness the great fresh and relevant stories your company may be posting at an ever rapid speed. Why, you may ask, did they do this? Well it has something to do with what every publicly traded company seeks, the almighty dollar. You see without the natural flow of page views previously gained for FREE, from here forward businesses must pay to have their information shown: even to all of those FAKE likes their inexperienced, money hungry, freshly launched Social Media firm had grabbed for them. Please read that as ADVERTISE.
Personally I’ve been an interested spectator in all things internet since the early days. I’ve watched them come and watched them go. I witnessed the birth and stellar rise of Facebook, and the failure of the ever present Google to catch-up and compete with them on social fronts. Our firm was founded as in internet Marketing firm before social media existed as we know it today. Early sites like Six Degrees, and even My Space years later, weren’t necessarily seen as the place that every company needed to be. It wasn’t until national news programs began to announce “Like us on Facebook” and “Follow us on Twitter” after their nightly news cast (seems like a decade ago, but really only a few years back), boldly displaying Facebook and Twitter logos on everyone’s TV screen. Today those requests are much less frequent, and whatever happened to Brian Williams? Maybe he’s busy conjuring up stories to post on Social instead of invading our living rooms every evening with his fantasies.
Yes social is relevant. Yes social can drive business. But not all social media channels are equal for all businesses. Consumer products should try to penetrate the wall Zuckerberg has built between them and their audience of Likes by paying advertising fees directly to Facebook. That is where their audience lives and breathes. Perhaps Twitter, which is no longer the Wall Street darling it once was and is quickly fading on the numbers that count – new user growth and let’s not forget the revolving door installed on their CEO’s office. Or maybe Instagram. The list goes on. The first step in any social media campaign is understanding a client’s business: their customers and where they live and participate in social media. Our company social media channel is LinkedIn. LinkedIn is where business people go on social media to find new potential suppliers.
So there you have it. Our focus is on LinkedIn, and in a brief one hour meeting about all aspects of internet marketing can you convey the entirety of what an educated client must know to make an informed decision about the future of their business online. Back to the title of this story, this was today’s headline for Site Pro News “Will Businesses Take Facebook’s Bait This Time?” Coincidental?
The factors many forget to consider or never realize as costs while attempting to exploit free social media channels!
- Is Your Website the Old Ball and Chain?
- Long Live Chrome!
- SEO Pricing in 2017: Understanding the Average Cost of SEO Services
- Website Page Load Time is Critical to the Success of Your Business
- Is Your Purchased Website Traffic Even Humans?
- MOZ Survey – The relative power of Today’s available Marketing Channels – A must read!
- Even Google needs an SEO!!
- Will Businesses Take Facebook’s Bait This Time?
- A Good Take On… The True Cost of ‘Free’ Social Media
- Monkey See Monkey Do Bing follows Google ranking mobile ready sites higher!